PROGRAMMATIC
HOW WE DO IT
To assure relevance and drive results, we utilise an audience-first approach when planning and executing display campaigns, including Premium, Native Ads and Programmatic. We craft strategies around the client’s target audience and campaign goals, based on a comprehensive view of the advertising ecosystem. Our approach is underpinned by the strictest brand safety, flexibility in adapting to our client's technology decisions, and transparency in our business models.
HOW IT WORKS
Accountable delivery
We guard against media waste by closely monitoring the reach and frequency of media campaigns, and utilising our industry partnerships to strengthen ad verification, viewability and brand safety measures.
Efficient planning
We utilise unique targeting, sophisticated buying methods, and granular structure to create efficient media campaigns
Effective data-led strategy
We leverage audience-first strategies combined with highly relevant and personal messaging to drive results.
Measurable performance
Our granular structure allows for last-click measurement down to creative and audience levels, and our expertise in brand lift and path to conversion has been proven effective in countless branding campaigns.
WHAT WE DO
We plan, attribute, measure and optimise search across every channel available. ThiSearch has always been the best way to capture and convert consumer intent, by serving relevant content when it matters the most. The search landscape is constantly changing, and brands need proven experts to make the most of this powerful marketing channel. As Google’s #1 customer in the world, iProspect has unparalleled access to consumer data and insights, as well as the most recent media and platform testing opportunities – all of which are passed directly to our clients.
We plan in terms of audiences, not keywords. We know how to make the most of today's evolving data and insights, marketing platforms, and digital formats. Our experts apply the very latest in machine learning and automated technology to influence bidding and budgeting across Paid Search campaigns, whilst running sophisticated attribution analysis.s includes properly addressing mobile, taking advantage of its unique context and opportunities such as local search.
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