PAID SOCAL

HOW WE DO IT

Paid Social management is best executed as a stand-alone discipline in and of itself, rather than being part of another buy such as display. We know social advertising can be all things to all people – everything from pinpoint direct response buys to major broadcast campaigns. Our expertise means we span all of these possibilities, taking an integrated approach no matter the objective.

Creative strategy

Measurement sophistication

HOW IT WORKS

With ad units for every business objective, from static display to performance video, creative strategy is critical for success. Our deep content capability enables us to develop broader content strategies to improve paid social performance where needed.

Platform expertise

Defining the right success metrics is crucial. Working with key partners, we lead the way in measuring beyond views and shares to understand how a campaign changed consumer perceptions.

Technology empowerment

There is no single solution to Paid Social. Rather, unlocking its opportunities requires dedicated specialism in the various proprietary platforms social networks have built.

Technology partnerships are key to navigating the scale of Paid Social and automating tasks from creative asset management to reporting, allowing us to spend more time driving incremental performance.

WHAT WE DO

We plan, attribute, measure and optimise search across every channel available. ThiSearch has always been the best way to capture and convert consumer intent, by serving relevant content when it matters the most. The search landscape is constantly changing, and brands need proven experts to make the most of this powerful marketing channel. As Google’s #1 customer in the world, iProspect has unparalleled access to consumer data and insights, as well as the most recent media and platform testing opportunities – all of which are passed directly to our clients.

We plan in terms of audiences, not keywords. We know how to make the most of today's evolving data and insights, marketing platforms, and digital formats. Our experts apply the very latest in machine learning and automated technology to influence bidding and budgeting across Paid Search campaigns, whilst running sophisticated attribution analysis.s includes properly addressing mobile, taking advantage of its unique context and opportunities such as local search.