AFFILIATE MARKETING
HOW WE DO IT
There are many affiliate publishers globally, from cashback and discount sites to content and remarketing. Instead of chasing deals that are superficially attractive but poor fits strategically, our approach is to use our data and expertise to build programmes with the publishers we know will best fulfill the objective. This increases the success of a programme by offering transparency to partners whilst building the right relationships with the right audiences.
HOW IT WORKS
Process Assessment
We assess current and historic activity and review the existing publisher base. The data we gather here forms the basis for subsequent actions.
Auditing
We audit the programme against a checklist of efficiency metrics, focusing on areas where we can make improvements and create new efficiencies.
Analysis
We study areas where the programme may under-index versus the rest of the market. We also evaluate competitor activity within shared publishers.
Strategy
From this checklist, we use our relationships with publishers to create a strategy that help brands reach their KPIs, with a strong focus on transparency.
Brand Protection
This includes commercial protection with auditing copy and preventing fraud, which is often more widespread than marketers realise
WHAT WE DO
We plan, attribute, measure and optimise search across every channel available. ThiSearch has always been the best way to capture and convert consumer intent, by serving relevant content when it matters the most. The search landscape is constantly changing, and brands need proven experts to make the most of this powerful marketing channel. As Google’s #1 customer in the world, iProspect has unparalleled access to consumer data and insights, as well as the most recent media and platform testing opportunities – all of which are passed directly to our clients.
We plan in terms of audiences, not keywords. We know how to make the most of today's evolving data and insights, marketing platforms, and digital formats. Our experts apply the very latest in machine learning and automated technology to influence bidding and budgeting across Paid Search campaigns, whilst running sophisticated attribution analysis.s includes properly addressing mobile, taking advantage of its unique context and opportunities such as local search.
